Norris Bruce

Norris Bruce is Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. His research examines advertising dynamics in durable goods markets, brand-building strategies, and statistical modeling of consumer responses. He teaches marketing research and Bayesian methods across undergraduate, graduate, and doctoral programs.

Education:

• PhD, Duke University
• MBA, Dartmouth College
• BSc Mathematics (First-Class Honors), University of The West Indies

His scholarly work analyzes incentive structures in marketing systems, sequential advertising effects in entertainment industries, and longitudinal impacts of multi-themed campaigns, with findings featured in The Wall Street Journal.

Professional Service:

• Editorial Board: Journal of Marketing Research, Journal of Marketing, Marketing Science
• Former Associate Editor: Quantitative Marketing and Economics
• Vice President of Diversity Equity & Inclusion: INFORMS Society for Marketing Science

Prior to academia, he held product marketing and software development roles in corporate settings.