Nora Hampel

Dr. Nora Hampel is a postdoctoral researcher at the Leibniz-Institut für Wissensmedien (IWM) Tübingen, affiliated with the Research Groups 'Social Processes' and 'Multimodal Interaction'. She has been actively contributing to research on digital technology acceptance and user-centered design since 2022.

Her research focuses on understanding and improving user attitudes toward digital innovations, particularly in industrial and workplace contexts. She integrates psychological principles such as motivation, self-efficacy, and cognitive conflict into applied interventions. Her work bridges academic research with industry applications, notably through collaborations with Mercedes-Benz AG. She emphasizes change management and the design of technological innovations that align with user needs.

The recent publications highlight a consistent trend in studying technology acceptance across different domains—factory environments, remote work transitions, and digital media in private life. Her methodological approach often involves quasi-experimental and experimental designs to assess behavioral and attitudinal changes.

Dr. Hampel completed her PhD in Psychology at the University of Tübingen, where she also earned her B.Sc. and M.Sc. Her doctoral research was conducted in collaboration with the ARENA2036 research campus, reflecting a strong industry-academia partnership.

She is actively involved in ongoing projects such as 'Acceptance of digital media in work and private life' and has contributed to prior work on cognitive flexibility and behavioral change. Her role centers on research rather than teaching, and she participates in the broader scientific community through platforms like ResearchGate.