Noha Saleeb

Dr. Noha Saleeb is an Associate Professor in Creative Technology/Digital Creativity at Middlesex University, primarily affiliated with the Design Engineering & Mathematics school. With a background in architecture and industry experience in construction and project coordination, her research focuses on the integration of digital technologies in architecture and education. Key areas include Building Information Modelling (BIM), sustainable building design, heritage asset management, and learning analytics in virtual environments. She actively engages in consultancy for BIM implementation and has contributed to international conferences on digital construction, heritage preservation, and smart energy systems.

• Research Interests: BIM, 3D virtual environments, digital twins, sustainable architecture, learning analytics, and heritage conservation
• Recent Work: Investigating façade systems for energy efficiency, predictive digital twins for heritage, and BIM's role in organizational workflows
• Professional Contributions: Over 100 publications, including peer-reviewed articles and conference presentations on topics ranging from e-government adoption to AI in education

Her articles emphasize sustainable solutions for built environments, BIM's strategic implementation challenges, and bridging physical-virtual learning spaces through technology. She advocates for digital innovation in construction and education sectors, emphasizing collaboration and data-driven strategies.