معرفی
Dr. Nilanthi Ratnayake is a Lecturer in Marketing at Hull University Business School, part of the Faculty of Business, Law and Politics at the University of Hull. She teaches marketing subjects at undergraduate and postgraduate levels and serves as Programme Director for UG Marketing Programmes and UG Business and Management.
Education: Nilanthi holds a master's degree supported by the Commonwealth Scholarship (Nottingham University Business School) and completed her PhD through a studentship award from Coventry University's Faculty of Business, Environment and Society. She has also been affiliated with the Marketing Management and Business Strategy group.
Research Interests: Her work focuses on consumption memories, brand relationships, neuromarketing, and ethical consumption. Key themes include understanding how past experiences influence consumer decisions, leveraging neuroscience in marketing strategies, and addressing sustainability challenges like food waste in cultural contexts.
Scientific Awards: She has received notable accolades including the Prestigious AMRC award, Best Paper Award in Track at the Academy of Marketing Conference, and Best Paper Presentation Award at Coventry University's symposium. Her PhD and master's studies were also supported through competitive awards.
Advising & Grants: Nilanthi has supervised two completed PhD theses:
- Algahtani (2016): Consumer motivations for social media usage and trust
- Galdolage (2021): Value co-creation in self-service technologies
Labs/Teams: No specific labs or teams are mentioned in the provided information.
