Niklas Myhr

Niklas Myhr, Ph.D., is a Clinical Associate Professor of Marketing at Chapman University's George L. Argyros College of Business and Economics. As "The Social Media Professor," he specializes in digital marketing, personal branding, and socially sustainable supply chains. He teaches social media, digital, and global marketing courses and advises on digital strategies.

• Ph.D. in Marketing, University of Virginia
• M.Sc. in Industrial Engineering and Management, Linköping University

His research focuses on digital marketing strategies, social media impact, and sustainable business practices. Recent work explores disruptive innovation through network theory and sustainability in supply chains.

Publications include:

• 2023: Disruptive Innovation as a Network Dilemma (Journal of Behavioral and Applied Management)
• 2024: Socially Sustainable Supply Chains (FAMAC2024 Conference Proceedings)

Awardee of the Royal Swedish Academy of Engineering Sciences, Dr. Myhr serves on the Monaco Digital Advisory Council and contributes to global discussions on social media ethics and implementation.

As "The Social Media Professor," he maintains multiple blogs (TheSocialMediaProfessor.com, NiklasMyhr.com, BusinessInScandinavia.org) and produces educational content like the A Conversation with The Social Media Professor video series.