Nicole Mccallum

Nicole Mccallum is an Assistant Professor in the Department of Marketing and Consumer Studies at the University of Guelph. Her affiliation with the university is current, and no former roles or retirement status are indicated. Her department focuses on interdisciplinary areas related to consumer behavior, marketing strategies, and retail environments. While specific research interests or awards are not detailed in the provided text, her position suggests expertise in marketing theory and consumer-focused studies. No grants, lab affiliations, or advising activities are explicitly mentioned in the text.