معرفی
Dr. Ngan Chau is a Professor in the Department of Marketing, Agribusiness, and Supply Chain Management at the University of Nebraska at Kearney. Her expertise spans marketing strategy, supply chain management, digital marketing channels, and data-driven decision-making. She integrates real-world experiences into her teaching to foster hands-on learning and measurable problem-solving skills.
Education:
- MEng in Supply Chain Management, Massachusetts Institute of Technology
- Ph.D. in Business Administration, University of Central Florida
- B.S. in Information Technology, Vietnam National University
- B.B.A. in Business Administration, Posts & Telecommunications Institute of Technology
Her research focuses on marketing strategies, digital marketing practices, information technology management, demand planning, inventory optimization, and supply chain education. She employs quantitative methodologies to derive actionable insights for industry and academia, with a current emphasis on data analytics in marketing and supply chains.
Although no publications are listed in the provided text, her research areas suggest consistent contributions in the domains of marketing science, operations management, and technology-enabled supply chains, particularly through empirical and data-intensive approaches.
Scientific Awards:
- No awards listed in the provided text.
Dr. Chau is deeply committed to student success, emphasizing attentiveness and preparation in her courses. She provides students with practical, real-world applications of marketing and supply chain concepts. While no formal advising or grant information is provided, her interdisciplinary research suggests potential collaborations with industry and university partners.
She is actively involved in advancing SCM education and promoting industry-university collaboration, likely contributing to curriculum development and applied research initiatives within her department.
