Nelli Heiskanen

Nelli Heiskanen is a Doctoral Researcher and University Teacher at the University of Eastern Finland, affiliated with the Faculty of Social Sciences and Business Studies. Her work focuses on tourism business, marketing, and digital transformation in hospitality sectors.

• University of Eastern Finland
• Faculty of Social Sciences and Business Studies

Her research explores customer value, experiential services, and the development of tourism offerings, particularly in seasonal and mobile professions such as ski instruction. She contributes to academic discourse through systematic reviews and practical management recommendations.

Recent work includes a 2024 review article analyzing Finnish business economics research trends in tourism, emphasizing customer experience, digital business, and destination management.