Naja Mohd Yusof

Dr. Naja Mohd Yusof serves as a Lecturer in Management at Stirling Management School, University of Stirling, specializing in Management, Work and Organisation. Her academic journey includes a BBA (Hons.) in International Business from Universiti Teknologi MARA, Malaysia, followed by an MSc in Technology & Innovation Management and PhD in Management from the University of Stirling.

Her educational background is complemented by a PGCert in Academic Practice from the University of Strathclyde and Fellowship of the Higher Education Academy (FHEA). Professionally, she maintains an associate membership with the Chartered Institute of Personnel and Development (CIPD) UK.

Dr. Mohd Yusof's research focuses on the complex inter-relationships within the triple-helix model of university-government-industry dynamics and their impact on innovation across multiple scales. She also explores capability approaches to human development that emphasize individual freedom, capabilities, and functioning. Her methodological expertise includes business analytics, simulation modeling using Simul8, project management, and mixed methods research approaches.

Her scholarly output demonstrates consistent engagement with practical business challenges through publications including a Palgrave Macmillan book chapter on entrepreneurship education in Malaysia, research on part-time work among UK university students, and policy reports for Scottish Enterprise. Her work reflects strong connections between academic research and real-world business applications.

Dr. Mohd Yusof has secured research funding from diverse sources including Scottish Enterprise, the Economic and Social Research Council, Scottish Funding Council, MSC Internship Programme Malaysia, and the Small Business Charter's Help to Grow Management programme. She actively welcomes collaborative research opportunities and PhD applicants.

Her professional expertise spans collaborative relationship studies, organizational decision making, regional studies, innovation systems, entrepreneurship, developing countries contexts, and business analytics. Prior to her academic career, she worked as a Training and Development Officer in a Malaysian quasi-government organization.