Nadja van der Weide

Nadja van der Weide is a lecturer and researcher at the Faculty of Digital Media and Creative Industries, Amsterdam University of Applied Sciences. Her work bridges artistic practices with societal challenges, focusing on retail, urban development, and cultural integration.

Research Interests:

• Explore intersections between digital media, creative industries, and societal impact
• Investigate retail's role in urban sustainability and cultural preservation
• Develop narrative approaches for scientific communication

Research Trends: Analyzes how creative practices address societal challenges, particularly through Society 5.0 frameworks. Works span 2022-2025, including reports on retail-culture synergy in city centers and digital storytelling methods.

Academic Activities: Organized multiple conferences on topics like Creative Media for Social Change and Society 5.0, with contributions to educational programs and thesis supervision since 2022.