Monika Ratajczyk

Dr. Monika Ratajczyk is a Lecturer at the Department of Management Research Methods, Institute of Management and Quality Sciences, within the Faculty of Economics at Maria Curie-Skłodowska University in Lublin, Poland. Her academic work focuses on qualitative research methods, consumer behavior, and packaging management.

• Specializes in qualitative research methodologies
• Expertise in packaging management and sustainable consumption
• Active in cross-cultural studies of organic food markets

Research Interests

• Consumer decision-making processes in physical and virtual retail formats
• Impact of social media on responsible consumption trends
• Role of packaging in consumer behavior and brand perception
• Analysis of generational differences in purchasing patterns

Publications include over 40 articles on consumer behavior, packaging strategies, and sustainable consumption trends. Her work spans comparative studies between Polish and UK consumers, qualitative insights into anti-consumption practices, and explorations of packaging's secondary lifecycle.

Collaboration: She encourages research partnerships through the Faculty of Economics, particularly in areas related to packaging management and synergistic consumer studies.