Mona Mensmann

Prof. Dr. Mona Mensmann is an Associate Professor of Innovation Management and Entrepreneurship at the University of Cologne, School of Business and Social Sciences. Her research bridges entrepreneurship with psychology, focusing on entrepreneurial mindset, proactive behavior, and training curricula.

• Current: Associate Professor (W2), University of Cologne (2021–)
• Previous: Associate/Assistant Professor at Warwick Business School (2018–2021)
• Education: PhD in Psychology, Leuphana University (2013–2017); MSc in Psychology, University of Heidelberg (2011–2013)

Mensmann’s research explores the psychological foundations of entrepreneurship, including the impact of cognitive traits (e.g., ADHD, need for cognition) on entrepreneurial intentions and outcomes. She emphasizes personal initiative training as a tool for poverty reduction and sustainable business development, particularly in West Africa and developing economies.

Her publications span peer-reviewed journals like Entrepreneurship Theory and Practice and Science, focusing on topics such as sleep quality’s influence on founders, training program effectiveness, and lifespan entrepreneurship. She has also contributed to academic book chapters and conference proceedings.