معرفی
Associate Professor Mladen Pancić, PhD, works at the Faculty of Economics and Business, Josip Juraj Strossmayer University of Osijek. He holds a PhD in Economics (2012) and has been employed at his current institution since 2006, progressing through roles like assistant, senior assistant, and associate professor. His teaching portfolio includes courses such as Brand Management, Integrated Marketing Communication, Neuromarketing, and Entrepreneurial Marketing.
Research interests focus on digital transformation, green marketing, AI-driven marketing tools, blockchain applications in business, and sustainable development. He actively publishes in peer-reviewed journals and participates in national/international conferences. His work explores topics like consumer behavior in digital environments, the role of technology in firm performance, and Croatia's green/digital transition strategies.
Professional activities include contributions to academic mobility programs at his university and engagement with social-economic initiatives. His recent publications highlight trends in fintech adoption, virtual learning quality, and industry impacts of green policies.
