Mitja Gorenak

Mitja Gorenak is a Professor at the Faculty of Tourism, University of Maribor, with additional appointment as Adjunct Professor of Tourism Research at the Multidimensional Tourism Institute (MTI), University of Lapland. His academic expertise spans Tourism, Human Resources Management, Organizational Behavior, Values, Competencies, and Tour Guiding.

Professor Gorenak's research primarily focuses on Human Resources Management in tourism contexts, with special emphasis on values across different generations in the workplace. He has particular expertise in tour guiding research, which represents both his professional starting point and ongoing scholarly interest. His recent publications demonstrate sophisticated methodological approaches including content analysis, social network analysis, and multivariate statistics.

His 2021-2023 publications reveal consistent research interests in organizational values within the hospitality sector, generational differences in tourism professions, and the relationship between mission statements and hotel branding. These works appear in reputable journals such as International Journal of Contemporary Hospitality Management, Bogoslovni vestnik, and Organizacija.

As an educator, Professor Gorenak emphasizes interactive teaching methods that foster critical thinking and practical application of theoretical knowledge. He teaches courses spanning human resource management, organizational theory, and practical tourism applications, rejecting traditional 'ex cathedra' lecturing in favor of student-centered approaches that connect classroom learning with real-world tourism contexts.