Michael T Richarme

Michael T Richarme is a Clinical Assistant Professor in the Marketing department at The University of Texas at Arlington, where he has taught since 2006. With a 32-year corporate marketing career at executive levels, he transitioned to academia after obtaining his PhD in Business Administration - Marketing from UTA in 2006. He and his wife Kathleen co-authored 12 books now in the Library of Congress, focusing on Native American culture in the U.S. Southwest.

Education:

• PhD, Business Administration - Marketing, The University of Texas at Arlington (2006)
• MBA, Marketing, The University of Texas at Austin (1979)
• BBA, Business Administration - Marketing, The University of Texas at Austin (1977)

His research spans choice modeling, structural equation modeling, qualitative research, and international marketing. Recent publications highlight shareholder value alignment in marketing, service-profit chain applications, brand switching barriers, and financial service consumption habits. His work emphasizes practical tools for marketing research and strategic frameworks for BRIC markets.

Scientific Awards:

• Outstanding Adjunct Instructor, The College of Business Administration, UTA (2008)

Richarme has served on dissertation committees for students like Sandy Harris, Lynne Carpenter, David Catlett, and Jin-Woo Kim. He actively participates in academic service, including the College of Business Workload Policy Committee and the UT System Chancellor's Council, while also engaging in creative activities like co-authoring Native American cultural works.