Michael S. Mulvey

Dr. Michael S. Mulvey is an Associate Professor of Marketing at the University of Ottawa's Telfer School of Management and a member of the LIFE Research Institute. He holds a Ph.D. from Penn State University and has held prior positions at Rutgers University, Penn State, and the Bucharest School of Management. His teaching excellence has been recognized through awards like the GE Teaching Fellowship and multiple nominations for teaching accolades.

His research focuses on consumer behavior, brand positioning, and qualitative methodologies, with a particular emphasis on aging, accessibility, and dementia-inclusive travel. He leads the Daring to Travel initiative to enhance travel accessibility for older adults and individuals with disabilities. His work spans over $1.4M in research funding, including grants from the National Research Council of Canada and the Public Health Agency of Canada.

Dr. Mulvey advises on brand strategy and has provided expert testimony in legal cases involving trademark infringement and consumer protection. He collaborates with industry stakeholders to bridge academic research and public discourse, appearing as a media commentator on consumer trends and branding in outlets like CBC and CPAC.