Michael S Bessolo

Michael S Bessolo is a Lecturer in the Marketing department at California State University, Northridge, leveraging over 30 years of senior executive experience in the entertainment industry at The Walt Disney Company and Twentieth Century Fox. His expertise spans Direct Response marketing, Cable Television (including the original Disney Channel launch), Music Industry marketing, and International Television Distribution.

Education:

• Masters of Science Degree, Business Administration-Marketing (1983), California State University, Northridge
• Bachelor of Science Degree, Business Administration-Marketing (1980), California State University, Northridge

Research and Teaching Interests: Mr. Bessolo specializes in practical applications of Marketing and Advertising within the Entertainment Industry. His focus areas include Entertainment Marketing, International Marketing strategies, Direct Response Marketing techniques, and Music Industry Marketing frameworks. With over three decades of university-level teaching experience, he bridges academic theory with real-world industry practices.

Scientific Awards: None listed.

Advising and Grants: No information available regarding student advising or research grants.

Professional Activities: Beyond academia, Mr. Bessolo co-owns Bessolo Accounting Services (operating for 35 years) and provides consulting services, integrating business administration expertise across multiple sectors.