Michael Cottingham

Michael Cottingham is an Associate Professor of Sport Administration in the Department of Health and Human Performance at the University of Houston's College of Liberal Arts and Social Sciences. He serves as the Director of Adaptive Athletics at UH, leading a comprehensive disability sport program and research lab that has produced over 50 publications and secured more than $1.3 million in external funding. Dr. Cottingham teaches senior-level undergraduate classes and is involved in the Sport Administration graduate program.

• B.A. in Political Science, Minor in Sociology at The University of Arizona, 2002
• M.S. in Recreation Administration at The University of Southern Mississippi, 2008
• Ph.D. in Human Performance concentration Sport Management at The University of Southern Mississippi, 2012

Dr. Cottingham's research focuses on disability sport, particularly examining perceptions of athletes with disabilities, spectatorship and sponsorship in disability sport, and broader topics in sport consumer behavior. His work explores promotional strategies in sport and how these apply specifically to disability contexts. He has conducted extensive research on wheelchair rugby, power soccer, and wheelchair tennis, examining consumer motivations, marketing approaches, and the experiences of athletes and spectators in these sports.

Analysis of Dr. Cottingham's recent publications reveals a strong emphasis on disability sport consumer behavior across multiple disciplines including sports marketing, psychology, rehabilitation science, and sociology. His research spans both theoretical frameworks and practical applications, with particular attention to how disability sport programming impacts Latinx populations with mobility impairments. The publications demonstrate interdisciplinary collaboration with researchers in community health, rehabilitation, and sport management fields.

As Director of Adaptive Athletics at UH, Dr. Cottingham oversees a program that hosts large-scale disability sport events including the annual Cougar Open wheelchair tennis tournament. The program partners with The Institute for Research and Rehabilitation and runs the Community Healthcare Worker Model Study, which examines the impact of disability sport programming on Latinx with mobility impairments. Through Adaptive Athletics, Dr. Cottingham has developed programs for wheelchair rugby and adaptive tennis, with plans to expand to power soccer and wheelchair basketball. The program has received funding from the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR) and has established partnerships with organizations including Houston Parks and Recreation, United States Quad Rugby Association, United States Tennis Association, Halliburton Charitable Foundation, and One Step Closer Foundation.