Michael Buerker

Prof. Dr. Michael Buerker serves as Professor of Marketing, Communication and Market Research at Landshut University of Applied Sciences since winter semester 2016/2017. His academic affiliations include prior professorship at Macromedia University of Applied Sciences (Munich, 2011-2016), 20+ years as lecturer at the Academy of Bavarian Press, and adjunct roles at Ludwig-Maximilians-Universität München and Ravensburg University of Cooperative Education.

His research centers on strategic corporate communication, brand positioning, and crisis management, with expanding focus on CSR/sustainability communication, generative AI impacts, and disinformation challenges. He integrates empirical market research methods with practical applications, emphasizing communication evaluation and controlling frameworks for modern corporate environments.

Prof. Buerker actively bridges theory and practice through industry-cooperation projects and practitioner-involved seminars. His work addresses evolving corporate communication demands across digital channels, stakeholder transparency expectations, and organizational transformation scenarios.