معرفی
Michael A. Merz is a Professor and Department Chair at the Department of Marketing and Business Analytics within the Lucas College and Graduate School of Business at San José State University. He holds office BT 762 at the university's main campus (One Washington Square, San José) and can be contacted via email at michael.merz@sjsu.edu or phone at (408) 924-3536. He earned his Doctor of Philosophy from the University of Hawaii at Manoa in 2008.
His research focuses on marketing strategy, consumer analytics, and data-driven business decision-making, with specific applications in digital marketing landscapes and quantitative market analysis.
As Department Chair, he oversees academic programs and faculty development. His teaching portfolio includes core courses like BUS2 130: Introduction to Marketing and individualized study courses (BUS2 180F), primarily delivered through online formats as evidenced by his 2018 teaching schedule.
