Mesay Moges Menebo

Mesay Moges Menebo is an Associate Professor at the Department of Business and IT, USN School of Business, University of South Eastern Norway. His research focuses on consumer decision-making, health consumption behavior, and health supply chain dynamics.

• Education: PhD (University of South Eastern Norway), MSc (Molde University College), BPharm (Jimma University)
• Responsible for courses: Sustainability Marketing, Methodology and Research Design
• Skills: AMOS, SPSS, R, SAP ERP

His research projects include machine learning for health consumption trends, organ donation behaviors, inference in health products, and polypharmacy. He applies social psychology frameworks (e.g., psycho-immunology) to understand perseverance in health-related decisions.

Recent publications span sustainable development, public health, pharmaceutical marketing, and environmental health. Articles highlight the intersection of behavioral economics, health psychology, and supply chain management.

Menebo's work involves international collaborations (e.g., BI Norwegian Business School, Cornell University) and utilizes quantitative methodologies to address health consumption challenges.