Merle Bartsch

Merle Bartsch is a Researcher at the Business Innovation Knowledge Center of Rotterdam University of Applied Sciences, where she has worked since December 2022. With a background in political economics and Japanology, she focuses on labor market issues and addressing societal challenges despite labor shortages. Her research combines qualitative, human-driven approaches with quantitative, data-driven methodologies.

Her research interests center on labor market dynamics, particularly how to address societal challenges amid labor shortages. Drawing from her expertise in Japan studies, she examines comparative economic systems and how Japan's experiences with an aging population can inform solutions for tight labor markets in the Netherlands. She believes that practical, practitioner-connected research is essential for real-world impact.

Merle's recent publications reveal a strong focus on digital transformation in small and medium manufacturing enterprises, with particular attention to skills development, strategic implementation, and organizational learning. Her work consistently connects technological change with workforce development needs.

As a researcher, Merle follows the motto 'Making the impossible possible,' energized by finding answers to seemingly impossible questions through collaboration with practitioners and innovative research methods. She emphasizes that 'you can set up the best organizations and implement the most beautiful technologies, but without people you cannot achieve any of this.'