معرفی
Mercè Oliva is an Associate Professor at the Department of Communication, Pompeu Fabra University (UPF), Barcelona. She serves as Director of the B.A. Programme in Audiovisual Communication and Coordinator of the MEDIUM Research Group. Her academic background includes a PhD in Social Communication (2010) and a Bachelor's in Audiovisual Communication (2002) from UPF.
- Research Focus:
- Television and Reality TV
- Celebrity and Media Culture
- Neoliberalism and Political Communication
- Video Games as Cultural Artifacts
Her recent publications analyze:
- Visual motifs in political coverage (handshakes, hugs, kisses)
- Citizens' responses to neoliberal resilience narratives
- Celebrity tax evasion cases (e.g., Cristiano Ronaldo)
- Video game cover art as neoliberal propaganda
- Working-class stereotypes in Spanish media ('chonis', 'canis')
Key collaborations include co-PI roles in projects like 'Heroes of the Crisis' (2015-2019) and 'Redistributive Imaginaries' (2022-2025), funded by Spain's Ministry of Economy and AEI/NextGenerationEU.
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