Melissa Agnes

Melissa Agnes is a Visiting Professor at the University of Louisville College of Business and a leading authority on crisis preparedness, reputation management, and brand protection. She advises global organizations like NATO, financial firms, technology companies, and nonprofits. As a strategic consultant, she has collaborated with defense ministries, healthcare organizations, and municipalities. Agnes is the author of *Crisis Ready: Building an Invincible Brand in an Uncertain World*, editor of the *Crisis Ready Blog*, and host of the *Invincible Brand Podcast*. She contributes to Forbes and is frequently featured in media outlets such as *The Wall Street Journal* and *USA Today*.

Agnes teaches crisis management courses globally, including at New York University and McGill University. Her work emphasizes building resilient brands and navigating organizational crises. She serves as a keynote speaker and commentator on crisis response strategies.