معرفی
Dr. Melanie Xue is an International Teaching Fellow/Senior Teaching Fellow in Marketing at the Lancaster University Management School (LUMS), part of Lancaster University. Her research focuses on brand strategies in luxury and hospitality contexts, particularly exploring co-branding and brand extension dynamics in fashion-related industries.
Education details are not explicitly provided in the text. Her recent work includes a 2024 conference paper examining brand transformation strategies. No awards, grants, or academic advising records are listed. She is affiliated with the Marketing department at LUMS, a quadruple-accredited institution.
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