معرفی
Meike Kakas is a PhD student and research assistant at the Faculty of Business and Economics, University of Basel, affiliated with the Marketing Group. She is supervised by Prof. C. Miguel Brendl and contributes to research in behavioral marketing and consumer psychology.
- Institution: University of Basel
- School: Faculty of Business and Economics
- Department: Marketing
- Email: meike.kakas@unibas.ch
Her educational background includes an M.Sc. in Business and Economics from the University of Basel and a B.Sc. in Economics from the University of Heidelberg, Germany.
Her research interests lie in decision-making, consumer behavior, motivation and pleasure, with a focus on understanding psychological aspects of consumer choices. These areas align closely with behavioral marketing and perceived value in consumer contexts.
There are no recent publications listed in the provided information, so no article trends can be assessed at this time.
- Decision-making
- Consumer behavior
- Motivation and pleasure
- Behavioral marketing
- Consumer psychology
There is no mention of scientific awards, grants, or students she advises. No information is available about labs or research teams beyond her affiliation with the Marketing Group at the University of Basel.
