معرفی
Meike Bradbury is affiliated with the University of Zurich's Department of Finance. Her research focuses on behavioral finance and investor decision-making, particularly examining how experience sampling and risk communication influence investment behavior. She has contributed to studies analyzing persistent effects of simulated experiences on risk-taking and asset allocation decisions. Her work combines experimental methods to explore real-world financial behaviors.
Her notable publication in the Journal of Banking and Finance (2019) investigates the persistency of experience-based learning in investment decisions, showing mixed effects on long-term risk behavior but reduced trading activity under wealth path visualization. This underscores her expertise in bridging experimental findings with practical financial advice implications.
No awards or grants are explicitly mentioned in the provided texts, though her active research output indicates ongoing scholarly contributions. She collaborates with institutions like the Swiss Finance Institute.
