Mb Bubicz

Mb Bubicz is a Professor at Lusófona University in Lisbon, Portugal, affiliated with the School of Economic Sciences and Organizations (ECEO), which operates at the Lisbon campus (Campo Grande, 376, 1749-024 Lisboa) and Porto campus (Rua Augusto Rosa, 24, 4000-098 Porto). The university provides academic services including Moodle, Colibri, and Office 365.

Academic credentials include:

• PhD in Engineering and Management from Instituto Superior Técnico
• Master in Production and Systems Engineering from Unisinos
• Specialist in Logistics and Supply Chain Management from Unilasalle
• Bachelor in Social Communication

Research focuses on Sustainability and Management with intensive exploration of ESG criteria and Artificial Intelligence applications to enhance sustainability performance. Key investigations address social sustainability in apparel supply chains (particularly Brazilian contexts), pandemic impacts on urban mobility systems, and ESG integration in tourism enterprises. Methodologies frequently employ Bayesian networks, QFD (Quality Function Deployment), and maturity models to quantify risks and improve transparency.

Publication trends (2020-2025) reveal three dominant threads: AI-driven social risk assessment in global apparel supply chains, sustainable urban mobility adaptations during/post-pandemic, and ESG strategy implementation in tourism. These works consistently bridge technical AI modeling with real-world sustainability challenges, emphasizing measurable performance improvements and emerging policy frameworks. Recent articles increasingly incorporate circular economy and regenerative supply chain concepts.

Scientific awards:

• No awards, fellowships, or medals were documented in the provided text

Teaching and professional activities show no explicit mention of graduate student advising or grant funding. Research outputs indicate leadership in sustainability-focused projects but omit team or lab affiliations. The publication record suggests ongoing collaboration with EurOMA forums and engineering sustainability networks.