Małgorzata Gruchoła

Małgorzata Gruchoła is a Professor at the John Paul II Catholic University of Lublin (KUL), specifically within the Faculty of Social Sciences and its Department of Visual Communication and New Media. Her career spans over two decades, focusing on intersections between media, artificial intelligence, and cultural/educational frameworks.

• Key Research Areas: Cultural studies (especially national identity in education), AI's societal impact, emotional visualization in art, social robotics, and media ethics.
• Leadership: Managed EU-funded projects like The Book of YOUth and national initiatives on AI competencies and pandemic communication. Organized conferences on topics such as "New Technologies in Social Communication" and "National Identity in Christian Media".
• Scientific Recognition: Recipient of internal awards (Rector’s Awards, Vice-Rector’s Best Publication Award) and national distinctions like the Bronze Medal for Long-Term Service.

Publications (2022–2024) reflect trends in AI ethics, emotional mediatisation, and generational media studies. Notable works include analyses of AI in prayer practices, social robotics in education, and pandemic-era emotional discourse.

Honors:

• Internal KUL Awards (2021, 2024)
• Bronze Medal for Long-Term Service (2017)