Mayra Martínez Avidad

Mayra Martínez Avidad is a Full Professor at the Camilo José Cela University (UCJC), specializing in Sociology of Communication and Digital Society studies. She holds a PhD from the Complutense University of Madrid (2012) and has served as a Visiting Scholar at the University of California, San Diego (UCSD). She is a member of the Executive Committee of the Center for Research on Social Values (CIVAS) and an honorary collaborator at UCM's Department of Sociology VI.

Academic Training:

• PhD in Sociology of Communication, UCM (2012)
• Masters in Journalism, UCM (2002)
• Visiting Scholar at UCSD (2021–2022) and predoctoral fellowship (2005–2007)
• Accredited as Contract Professor with a Doctorate by ANECA (2018)

Research Interests: Focus on digital society transformations, including gender roles, educational technologies, and social values. Her work addresses how digital media shape cultural values and educational systems, with a particular emphasis on youth and family dynamics.

Professional Experience:

• Communication Coordinator, Faculty of Education (2019–2021)
• Editor-in-Chief at a leading Spanish tech magazine
• Communications Technician at the European Commission (2005)

Awards & Recognition:

• 2023 Excellence in Research Award from UCJC
• National Research Period Certification (CNEAI) 2018
• Recipient of José Castillejo Fellowship (2021) and CajaMadrid Foundation Grant (2005–2007)

Grants & Committees: Active in international conferences as speaker and organizer. Served as reviewer for JCR-indexed journals and editor of REID. Holds leadership roles in academic committees.

Labs & Collaborations: Collaborates with CIVAS and UCSD's Communication Department, focusing on interdisciplinary research in digital culture and education.