Matthieu Lardeau

Matthieu Lardeau is a Lecturer at IAE Clermont Auvergne - School of Management, Université Clermont Auvergne. His research bridges media studies, institutional theory, and social economy.

• Current affiliation: IAE Clermont Auvergne - School of Management
• Former affiliation: Université d'Auvergne - Clermont-Ferrand I

Key research areas include:

• Institutional change in media organizations
• Entrepreneurial journalism structures
• Social integration through media innovation
• Cross-sector institutional logics
• Political economy of French media
• Marketing in solidarity economy contexts

Publication trends show:

• 2020-2018: Focused on journalistic career structures and institutional tensions
• 2017: Transitional analysis of sub-institutional dynamics
• 2013: Foundational work on media entrepreneurship

Contributions span media economics, organizational theory, and social innovation, with methodological emphasis on empirical case studies. Notably, his analysis of XXI magazine's success provides critical insights into sustainable media entrepreneurship.