Matthieu Arnoult

Dr Matthieu Arnoult is a Lecturer and Learning Coach at Henley Business School, University of Reading, where he contributes to teaching and research in data analytics, consumer behaviour, and sustainable agriculture. He is involved in apprenticeship programmes such as Improvement Leader and Leadership & Management Professional, and teaches quantitative methods at both undergraduate and postgraduate levels.

His research focuses on the application of econometric modelling to food systems, with key interests in sustainable farming, climate change, healthy and sustainable diets, and precision agriculture. He explores how dietary guidelines and tax policies affect food demand and land use, and investigates strategies to improve adoption of sustainable farming technologies through gamification and digital tools.

Dr Arnoult's recent publications reveal a strong trend in interdisciplinary research combining economics, environmental science, and digital innovation. His work frequently addresses the intersection of consumer motivation, trust, and sustainable food choices, as well as the role of technology in transforming agricultural practices. He collaborates extensively with European researchers and institutions on projects related to precision agriculture and food system sustainability.

His scientific contributions are published in journals such as Food Quality and Preference, Frontiers in Sustainable Food Systems, and Land Use Policy, reflecting his expertise in food science, agricultural economics, and public health. While no formal awards are listed, his consistent publication record demonstrates significant scholarly engagement.

As a learning coach and educator, Dr Arnoult mentors students and professionals in data analytics and process improvement. He has not received major research grants mentioned in the text, but his work is embedded in collaborative, applied research projects. He is actively involved in developing educational tools, such as downloadable content for the Farming Simulator game, to enhance awareness of precision agriculture.

He is associated with research teams working on the LINKDAPA project and gamification in agriculture, contributing to innovative approaches in agricultural extension and technology adoption. These initiatives aim to bridge the gap between scientific research and practical farming applications through interactive and accessible platforms.