معرفی
Matthew P. Taylor serves as an Assistant Professor in the School of Journalism and Strategic Media at Middle Tennessee State University, where he teaches and conducts research informed by over a decade of professional communication experience. His academic work focuses on communication within nonprofit and healthcare sectors, particularly examining how organizations leverage social media platforms for engagement and advocacy.
Taylor's research interests center on dialogic communication theory and its application in digital spaces, with particular expertise in Twitter chat dynamics among health-focused nonprofit organizations. His work investigates how these organizations build relationships through social media, analyzing participant characteristics and interaction patterns to understand the effectiveness of digital communication strategies for nonprofit advocacy and community building.
His publication history reveals a consistent research trajectory examining dialogic communication from the early web era through contemporary social media platforms. Taylor's work demonstrates how digital communication has evolved from basic web interactions to sophisticated Twitter-based engagement strategies, with particular attention to how nonprofit organizations can effectively use these platforms for advocacy while recognizing limitations in creating genuine dialogue through retweet-heavy interactions.
Taylor's professional background includes significant experience at the American Cancer Society Cancer Action Network, which shaped his interest in advocacy communication within the nonprofit sector. His research suggests that while Twitter chats may not fully achieve theoretical dialogue models, they serve as valuable tools for identifying committed users who can be engaged in more meaningful offline relationship building activities.
