Matt Mayfield

Matt Mayfield serves as Associate Dean of Academics and Administration at the Institute of Design (ID) within Illinois Institute of Technology, alongside roles as Associate Professor of Business Strategy and Director of the MDes/MDM programs. His expertise spans design, consumer behavior, and computing technology's impact on decision-making. Educated with a BS in Industrial Design from ID and an MS in Computer Science from the University of Chicago, he has over 20 years of experience blending academia and industry.

Research focuses on design strategy, product/service innovation, and curriculum development. He led Motorola's first user-centered market exploration team and contributed to CDMA mobile device portfolios. Awards include the 2015 Coleman Foundation Fellowship for prototyping entrepreneurship education tools. His teaching spans product strategy, design research, and computer-aided processes, with leadership in ID's curriculum development. Active in speaking engagements globally, he emphasizes design's role in navigating market complexities.

Industry experience includes roles at Insight Product Development and Doblin Group, where he developed research frameworks and management tools. His dual patents address medical device design and infusion pump systems. Engaged in fostering innovation ecosystems, he bridges design thinking with business strategy to drive organizational transformation.