Masset Philippe

Philippe Masset is an Associate Professor at the EHL Hospitality Business School, specializing in corporate finance, empirical finance, and wine economics. His research focuses on the intersection of finance and hospitality industries, particularly in asset-light strategies, wine market dynamics, and consumer behavior in luxury goods sectors. He has conducted extensive studies on fine wine pricing, investment strategies, and the impact of climate change on viticulture.

Key projects include analyzing the financial implications of asset-light strategies in lodging groups and investigating gendered descriptors in wine tasting. His work often bridges academic rigor with practical insights for hospitality and wine businesses.

• Education: BSc HES-SO in Hospitality Management
• Notable collaborations: Jean-Philippe Weisskopf (co-researcher on multiple projects)
• Funding: HES-SO Rectorat (CHF 99,000 for asset-light strategy research)

His publications span topics like wine list disclosure strategies, diversification in grape varietals, and the financial performance of family firms during crises. He frequently presents at conferences such as AAWE and EuAWE, emphasizing interdisciplinary approaches to hospitality economics.