María Nieves Losada Sánchez

María Nieves Losada Sánchez is a Professor at the University of Trás-os-Montes e Alto Douro and the University of Vigo since 2013, and a member of the Tourism & Sustainability (TURS) research group. Her academic background includes a PhD in Tourism from the University of Vigo.

• PhD in Tourism (University of Vigo, 2017)

Her research focuses on senior tourist behavior, active ageing, and well-being, with a particular emphasis on understanding decision-making processes, spatial heterogeneity, and slow tourism representations. She has contributed to studies on accommodation choices, travel motivation, and segmentation strategies for senior tourists.

The trends in her publications highlight the intersection of tourism psychology, demographic studies, and cultural preservation. Her work often employs spatial analysis and behavioral economics to explore senior travel patterns and sustainable tourism practices.

She has participated in significant projects such as:

• PROMOTOURVR (2018–2022): Promotion of tourist destinations using immersive technologies
• GEOARPAD (2017–2019): Cultural heritage valorization in the Galicia-Northern Portugal Euroregion
• DOUROTUR (2016–2018): Technological innovation in Douro tourism

Her affiliations include dual professorships at the University of Trás-os-Montes e Alto Douro and the University of Vigo, with a focus on interdisciplinary collaboration in Tourism Management and Sustainability.