Mary Steffel

Mary Steffel is Joseph G. Riesman Research Professor of Marketing, studying how people make decisions for others and navigate choice delegation. Her experimental work informs consumer protection policies and organizational practices. Awarded for research and teaching excellence, she directs online programs at D’Amore-McKim School of Business.

Research Impact: Applied behavioral insights at White House Social and Behavioral Sciences Team to improve public program design.

Teaching: Develops experiential courses integrating consumer psychology with social impact initiatives.