Martine Bouman

Prof. Martine Bouman is a Visiting Professor at the Erasmus School of History, Culture and Communication (ESHCC), Department of Media and Communication, Erasmus University Rotterdam. She specializes in health communication, entertainment-education, and social media analysis. Her work focuses on leveraging media and digital platforms to address public health challenges, particularly in areas like smoking cessation, cervical cancer prevention, and vaccination debates. She has conducted extensive research on culturally sensitive interventions for migrant populations and youth health during pandemics.

Research Interests:

• Health communication strategies in digital environments
• Social media's role in public health campaigns
• Entertainment-education for behavioral change
• Cultural adaptation of health messages
• Policy analysis on tobacco control and vaccination

Recent work highlights include evaluating web-based educational videos for cervical cancer screening among Turkish and Moroccan-Dutch women, analyzing Twitter discourse on vaccination debates, and studying social media use during the COVID-19 pandemic. Her research often bridges theory and practice, collaborating with policymakers and media professionals.

Awards:

• Two awards noted in her profile, though specifics are not disclosed.

Advising & Grants: While no student names are listed, her projects likely involve collaborative research teams. Grants have supported initiatives like Sound Effects (hearing loss prevention) and 'Nederland in Beweging!' (health promotion TV programs).

Labs/Teams: Active in transmedia edutainment research groups and participates in international projects on child marriage prevention (Girls Not Brides partnership).