Martin Woodtli

Martin Woodtli is a Lecturer at Lucerne School of Design, Film and Art (HSLU DFK) specializing in graphic design and visual communication. He is an AGI member and guest lecturer internationally, renowned for pioneering 3D isometric vector graphics and experimental design. His work spans subcultural collaborations, corporate clients like Wired, and prestigious institutions including the Museum für Gestaltung Zürich. His studio since 1999 reflects avant-garde design principles.

Educational Background:

• Bern School of Design (1990-1996): Ceramics & Graphic Design
• Hochschule für Gestaltung und Kunst Zürich (HGKZ): Visual Communications

Research Interests: Woodtli’s work bridges postmodern critique and functional design, focusing on “the tension between image and text”. His signature style combines typography and visual abstraction to create impactful narratives for exhibitions, publications, and cultural events. Experimental digital tools and serial design principles are central to his practice.

Key Achievements: Award-winning designs include the 2007 Designpreis Schweiz for Museum posters and 2001 Most Beautiful Swiss Books for his monograph. His 2005 banknote design reached the national competition finals. Projects range from New York agency work to Swiss cultural landmarks.

Advising & Collaboration: As a guest lecturer since 2001, Woodtli shares his expertise at institutions worldwide. His studio projects often involve collaborative design solutions for clients requiring innovative visual systems.

Professional Networks: AGI membership since 2000 connects him to global design discourse. His work is documented in exhibitions such as Weltformat and Chaumont festivals, reflecting his dual residency in Zurich and New York.