معرفی
Martin Reimann is the McClelland Associate Professor of Marketing at the University of Arizona's Eller College of Management, with cross-appointments in Psychology, Veterinary Medicine, and Cognitive Science. He directs the Arizona Think Tank for Behavioral Decision Making and serves as External Faculty Affiliate at Stanford University's Institute for Research in the Social Sciences (IRiSS).
His educational background includes:
- PhD in Psychology from University of Southern California
- MA in Psychology from University of Southern California
- Habilitation in Marketing from TU Freiberg
- Dr. rer. pol. in Marketing from TU Freiberg
- Diplom-Kaufmann from HHL
Dr. Reimann's research centers on emotional-motivational drivers of consumer decision-making, examining states ranging from desire, curiosity, hope, and love to anger, pain, guilt, and shame. His parallel focus explores trust dynamics in human relations with products, pets, and artificial intelligence, investigating how trust shapes judgment and choice. He employs diverse methodologies including behavioral experiments, fMRI neuroimaging, and deep-learning models to advance consumer neuroscience.
Analysis of his 15 most recent publications reveals dominant trends in trust erosion within AI-human interactions and emotional states' influence on consumption behavior. His work spans marketing, psychology, neuroscience, and sociology with increasing integration of neuroscientific methods to study branding, product design, and ethical dilemmas, particularly evident in his 2025 PNAS and Organizational Behavior publications on AI transparency.
Scientific recognition includes:
- MSI Scholar designation
- Early Career Award from American Marketing Association
- Early Career Award from Society for Consumer Psychology
- Early Career Award from Society for Personality and Social Psychology
While specific advisees aren't documented, Dr. Reimann teaches doctoral seminars in consumer neuroscience and marketing foundations. His research receives substantial funding from DARPA, Google, Marketing Science Institute, National Endowment for the Arts, and National Science Foundation for projects examining trust dynamics and consumer decision architecture.
He leads the Arizona Think Tank for Behavioral Decision Making and collaborates with the Center for Trust Studies and Center for Management Innovations in Healthcare, developing interdisciplinary approaches to consumer decision modeling.
