Martin Lachmair

Prof. Dr. Martin Lachmair is a faculty member at DHBW Villingen-Schwenningen, where he serves as Professor and Program Leader in the Department of Business Informatics within the Faculty of Business. He holds a dual academic background in Computer Science and Cognitive Science, and his work bridges the fields of digitalization, human-computer interaction, and cognitive performance.

His educational background includes a Diploma in Computer Science and a Ph.D. in Cognitive Science from the University of Tübingen. From 2013 to 2019, he worked as a Post-Doc Research Associate at the Leibniz Institute for Knowledge Media in Tübingen. He has been a professor at DHBW since 2020.

Dr. Lachmair's research focuses on the impact of digital technologies—especially virtual and augmented reality—on human perception and cognitive functions. He explores how user experience can be optimized through data-driven, predictive analytics, with a strong emphasis on embodied and situated cognition. His teaching includes courses in Data Science, User Experience, Databases, and Data Management.

His recent publications demonstrate a consistent focus on spatial cognition, touchscreen interactions, language processing, and virtual environments. These works appear in high-impact journals such as Frontiers in Virtual Reality, Psychological Research, PLoS One, and Frontiers in Psychology. The articles reflect interdisciplinary trends combining cognitive psychology, linguistics, and computer science, particularly in experimental studies involving virtual interfaces and embodied metaphors.

He is a member of the Society for Cognitive Science and actively participates in academic governance, currently serving on the Quality Management team at DHBW. While no scientific awards or student advisees are explicitly mentioned in the provided text, his extensive collaborative research indicates a strong network in cognitive and computer sciences.

Dr. Lachmair is involved in research and lectures on virtual learning environments, human-computer interaction, and predictive analytics. He has no listed grants or lab affiliations, but his role as a program leader and active researcher suggests leadership in curriculum and research development within his department.