Martin Fleischmann

Prof. Dr. Martin Fleischmann is a Professor at the Chair of Sales & Marketing within the Faculty of Social and Economic Sciences at Rosenheim University of Applied Sciences. His research focuses on Digital Marketing, New Technologies & Marketing, Branding & Brand Strategy, and Consumer Behavior. He contributes to academic and applied work in marketing disciplines.

He has been affiliated with the institution, with prior roles noted in historical listings, and currently teaches core marketing subjects. His professional activities include guiding students and participating in academic initiatives related to marketing ethics and healthcare marketing, as evidenced by departmental publications and research areas listed on the faculty website.