Martijn de Jong

Martijn G. de Jong is Full Professor of Marketing Research at Erasmus School of Economics. His research focuses on consumer well-being, cross-national consumer behavior, and sensitive consumer behavior. He develops innovative survey methodologies for collecting sensitive data across diverse populations.

Key research areas include:

• Advanced survey techniques for sensitive topics
• Cross-cultural consumer behavior modeling
• Statistical methods for marketing research
• Behavioral influencing in military contexts

Professor de Jong has received numerous prestigious awards including the AMA Global Marketing Award and Paul E. Green Award. He serves on editorial boards of leading marketing journals and maintains industry collaborations in luxury goods, defense, and market research sectors.