Martha Hubner

Martha Hubner serves as a full professor at the University of São Paulo (USP) and conducts basic and applied research at the National Institute of Science and Technology in Behavior, Cognition and Teaching (INCT-ECCE). With a career spanning over four decades since 1979, she has been instrumental in globalizing Behavior Analysis as ABAI's designated contact member in Brazil, facilitating international conference participation for Brazilian researchers and holding leadership roles including President of major Brazilian scientific associations and ABAI in the USA.

Her research expertise centers on verbal behavior, learning mechanisms, reading acquisition, stimulus equivalence, recombinative reading, and autism spectrum disorders, with a distinctive focus on integrating foundational behavioral principles with real-world applications. She actively bridges theoretical and practical domains in Behavior Analysis to enhance educational and therapeutic interventions, publishing extensively in premier outlets like The Analysis of Verbal Behavior and Psychological Record.

Dr. Hubner's institutional work is anchored at INCT-ECCE, where she contributes to multidisciplinary initiatives advancing behavior-analytic science in cognition and teaching methodologies, emphasizing translational research that impacts both academic and clinical settings.