Markus Caspers

Professor Dr. Markus Caspers serves as Academic Advisor for Information Management and Corporate Communications (BA) and Communication and Design for Sustainability (MA) programs at Neu-Ulm University of Applied Sciences. He also leads the Competence Center Corporate Communications within the Faculty of Information Management. His academic work spans over three decades with consistent contributions to design theory and visual communication.

Professor Caspers' research interests focus on the intersection of design, semiotics, and cultural meaning-making. His work explores how visual elements communicate meaning across different contexts, with particular emphasis on automotive design, corporate communications, and sustainability. His publications demonstrate a deep engagement with how form, function, and symbolism interact in designed objects and visual systems, examining both historical traditions and contemporary applications.

Analysis of his publication record reveals a consistent scholarly trajectory from the 1990s to present, with increasing focus on sustainability in recent years. His work spans multiple disciplines including design history, semiotics, automotive studies, and visual communication. The publications show evolving interests from historical design analysis to contemporary applications of design thinking in sustainability contexts, with recurring themes of visual language, cultural meaning, and the relationship between form and function.

As Academic Advisor for multiple programs and Head of the Competence Center Corporate Communications, Professor Caspers plays a significant role in shaping curriculum and research direction in design and communication fields at Neu-Ulm University. His leadership extends to guiding the academic direction of programs focused on the intersection of design, sustainability, and corporate communications.