Markus Beinert

Prof. Dr. Markus Beinert serves as Professor of Marketing for Capital Goods and Vice Dean of the Faculty of Sustainable Agricultural and Energy Systems at Hochschule Weihenstephan-Triesdorf (HSWT). He also acts as the Representative for International Affairs at the institution. His office is located in room D1.440 at Am Staudengarten 1, 85354 Freising, Germany.

Beinert's research focuses on agricultural marketing, particularly for capital goods, sustainable value chains, and organic farming systems. His work examines how regional agricultural structures can be optimized for sustainability while maintaining economic viability. He has developed particular expertise in studying organic model regions (Öko-Modell- und Bio-Musterregionen) across Germany, investigating their management structures, success factors, and challenges to regional value chain development.

His recent publications reveal a strong emphasis on interdisciplinary approaches to agricultural challenges, including digital solutions for vertical farming systems and statistical characterization of organic farming regions. The research trends show increasing focus on data-driven approaches to agricultural marketing and sustainable development, with significant attention to practical implementation in real-world agricultural settings.

As Vice Dean, Beinert oversees academic affairs within the Faculty of Sustainable Agricultural and Energy Systems, which aligns with his research interests in sustainable agricultural development. His role as Representative for International Affairs suggests extensive engagement with global agricultural research networks and educational partnerships.

Beinert's teaching portfolio includes courses in marketing and market research, reflecting his scholarly focus. His research projects, particularly the BIOWER project which surveyed 109 managers across 75 organic model regions in mid-2024, demonstrate his commitment to generating practical knowledge for sustainable agricultural development.