Marko Bachl

Marko Bachl serves as an Assistant Professor at the Institute of Sociology within the Department of Political and Social Sciences at Freie Universität Berlin. Based at Garystr. 55, Room 274, Berlin, he co-directs the DiMES (Digital Methods Innovation Lab) initiative, focusing on advancing computational approaches in social science research.

His research centers on computational social science with emphases on political communication dynamics, gendered online interactions, and health information behavior. Key investigations include the impact of sexism on women's political participation, trust allocation in digital news ecosystems, and methodological innovations in computational text analysis. His work bridges theoretical communication frameworks with cutting-edge digital methods to address contemporary societal challenges.

Analysis of his recent publications reveals a consistent integration of computational techniques with substantive social science questions, particularly regarding social media's role in political engagement and public health communication. His scholarship demonstrates methodological rigor through preregistered experiments, large-scale behavioral data analysis, and critical evaluation of measurement error in digital contexts.

As DiMES co-director, Bachl leads initiatives developing innovative research tools like the MediaLiveTracker for real-time response measurement and promotes interdisciplinary collaboration through workshops on computational methods.