Mariya Ivanova

Mariya Ivanova is an Associate Professor at the Department of Administration and Management, New Bulgarian University (NBU), with expertise in organizational development, human resource management, and adult learning. Her career spans over two decades, focusing on digital transformation in education, talent management, and EU education policies.

• Doctor of Economics (2012), Bulgarian Academy of Sciences
• Certificates in Personal Coaching (2010), Mentoring (2006), and multiple management qualifications

Her research explores HR systems, change management, and educational technology, particularly in crisis contexts and multicultural environments. Recent work examines employer branding for green economy and digital tools in talent selection.

Articles highlight trends in

• digital HR practices
• cross-cultural leadership
• lifelong learning
• social innovation
• education policy
• tourism workforce strategies

She participates in international projects like B-WISE (Erasmus+) and HoCare Interreg Europe, focusing on skills development and home care innovation. Her roles include team leadership in student training programs and expertise in EU integration policies.