Marina Gregorić

Marina Gregorić serves as a Professor at the Faculty of Society and Economics, Rhein-Waal University of Applied Sciences, based at the Kleve Campus in office 2A 01 008. Her academic role centers on business administration with specialized expertise in marketing and market-oriented management.

Her research focuses on the strategic intersection of organizational behavior and market dynamics, particularly examining how businesses develop customer-centric frameworks. Key areas include:

• Consumer behavior analysis
• Brand management systems
• Competitive market positioning
• Organizational adaptation to market changes

This work bridges theoretical business administration with practical market applications, emphasizing sustainable competitive advantage through market-oriented structures.

No scientific awards or honors were documented in the available information.

Details regarding student supervision, research grants, or laboratory affiliations were not specified in the source material. Her professional activities appear concentrated within standard faculty responsibilities at the university without indication of external research teams or specialized facilities.