Marile Pretel Jimenez

Marile Pretel Jimenez serves as a Full Professor in the Department of Audiovisual Communication and Advertising within the Faculty of Humanities and Communication Sciences at CEU San Pablo University, Spain. She has held continuous academic appointments since 2016, progressing from Associate Professor and Collaborating Researcher to her current rank achieved in June 2024, demonstrating sustained institutional commitment and scholarly advancement.

Her research critically examines digital exclusion among elderly populations, integrating Communication, Advertising, and Information Sciences to address societal barriers in technology adoption. As a core researcher in the university's “Digital Divide and the Elderly” cluster, she develops inclusive media strategies that bridge generational technology gaps through interdisciplinary frameworks spanning business applications and social policy implications.

Dr. Pretel Jimenez's work directly engages with Gerontechnology and Social Inclusion challenges, focusing on practical communication interventions to empower aging demographics in digital environments. Her leadership in the research cluster drives collaborative initiatives that translate academic insights into community-focused solutions for digital literacy among seniors.